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Radio Airplay: Submitting Your Music to Online Radio Stations and Shows

Submitting your music to online radio stations and shows is a great way to increase exposure, reach new audiences, and connect with listeners who enjoy your genre of music. Here’s how you can effectively submit your music to online radio stations and shows:

  1. Research Online Radio Stations: Start by researching online radio stations that cater to your genre of music and target audience. Look for stations that regularly feature independent artists and showcase music similar to yours.
  2. Find Shows and DJs: Identify specific shows, programs, or DJs on each radio station that play music similar to yours or support independent artists. Research their submission guidelines, preferred genres, and contact information to ensure that your music is a good fit for their programming.
  3. Follow Submission Guidelines: Review the submission guidelines provided by each radio station or show carefully to understand their preferred format, file type, and submission process. Follow their instructions explicitly to increase the likelihood of your music being considered for airplay.
  4. Prepare Your Music: Prepare your music for submission by ensuring that it is properly mixed, mastered, and tagged with relevant metadata. Provide high-quality audio files in the preferred format specified by the radio station or show, such as MP3 or WAV.
  5. Create a Press Kit: Create a professional press kit or electronic press kit (EPK) that includes essential information about yourself and your music. Include a brief bio, artist photos, album artwork, press releases, and links to your music and social media profiles to provide context and background for the radio station or show.
  6. Write a Compelling Pitch: Write a personalized and compelling pitch to accompany your music submission. Introduce yourself briefly, explain why you believe your music would be a good fit for the radio station or show, and highlight any notable achievements, awards, or reviews to capture the attention of the program director or DJ.
  7. Submit Your Music: Submit your music and press kit according to the radio station or show’s preferred method of submission. This may involve emailing your music directly to the program director or DJ, uploading it to a designated submission platform, or filling out an online submission form.
  8. Follow Up Appropriately: After submitting your music, follow up with the radio station or show to confirm receipt of your submission and inquire about the status of your music’s review. Be polite, respectful, and patient in your follow-up communications, and avoid spamming or pestering the recipient.
  9. Promote Your Airplay: If your music is selected for airplay, promote the broadcast to your fans and followers on social media, your website, and other marketing channels. Encourage listeners to tune in, share their feedback, and support your music on the radio.
  10. Build Relationships: Use your interactions with radio stations and shows as an opportunity to build relationships with program directors, DJs, and industry professionals. Stay in touch, express gratitude for their support, and seek opportunities for future collaboration and promotion.

By following these steps and effectively submitting your music to online radio stations and shows, you can increase your chances of receiving airplay, expanding your audience, and advancing your music career. Remember to be persistent, professional, and proactive in your efforts to get your music heard on the radio.

The Supreme Team is an Austin, Texas promotion agency started by Indie Artists for Indie Artists. Our Organic SoundCloud Promotion and Organic Spotify Promotion is provided through a network of influencers and artists in the United Kingdom, USA, Australia, Germany, Italy, Spain, France, Sweden, Netherlands, Switzerland, Brazil, and more.

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