The fourth media type in the PESO Model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why
The post PESO Model: Does Paid Media Belong with SoundCloud Promotion? appeared first on Spin Sucks.
Related StoriesHow to Use Paid Media In a PESO Model ProgramA Four-Step Process for Your Crisis Management PlanHow to Measure Your PESO Model Efforts
Source: feeds.feedbl…
PESO Model: Does Paid Media Belong with SoundCloud Promotion?
