Three weeks ago, I received the following email from SoundCloud with the subject line “You’re invited to an exclusive promotional opportunity.” I immediately created a campaign to promote the opener from my new album Soundcloud promotion package:

As it currently stands, creating a campaign is relatively straightforward, though the option to choose between simple and advanced targeting is a needless complication.

Seeing how limited my targeting options were, I opted for the minimum budget of $50.

By default, it set the campaign to start and finish on the same day, but I spread it out over four days to better isolate the results.

There aren’t too many countries to choose from yet. For example, Sweden isn’t available, which is always one of my top choices. I didn’t restrict by gender or device category, so those aren’t mentioned.

Here’s what my ad looked like:

I’m guessing it also said “sponsored” or “promoted” or something to that effect.

Here are my final results:

For $50, I got 150 interactions, which are defined as a play or profile visit.

Here are my SoundCloud stats for the track over the same time period:

It got 338 plays and 9 likes, with no reposts or comments.

Remember, less than 150, perhaps far less, were a result of the campaign. To put that in perspective, I got 1029 plays for all tracks combined over the same period.

Promote on SoundCloud conclusion

I wouldn’t pay $5, much less $50, for these results. I don’t know how many of the interactions were plays versus profile visits versus accidental clicks, but they didn’t move the needle in the slightest. I doubt even $5000 would have a measurable impact long-term. And I wouldn’t expect it to. They’re just banner ads, which have proven to be worthless time and time again.

It’s not like SoundCloud users heard my music and decided they didn’t like it. They mostly just ignored the ads as best they could, like we all do.

Your promotional budget is better spent using a Soundcloud promotion service like Supreme{PR}.

SoundCloud Promotion

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