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STREAMS COME FROM THE US, UK, GERMANY, ITALY, SPAIN, FRANCE, SWEDEN, NETHERLANDS, SWITZERLAND, BELGIUM, IRELAND, AND MORE.

THE SECRET MAJOR LABEL ADVANTAGE

While it’s true that the big labels don’t carry the clout they once did, they still have an unfair advantage over indie artists. Did you know that 4 of the largest editorial playlists on Spotify are owned by 4 major labels? Editorials are supposed to be objective, aren’t they? Welcome to the cutthroat world of music marketing. (It’s total bullshit, we know.)

The first rule of promotion on an algorithmic-based platform is, “It takes traffic to make traffic.” When a label drops a single, it is pushed heavily across multiple streaming channels with a combination of organic promotion and a proxy routed streams technique called, “padding” to create a balanced engagement ratio that shows consistent growth over a long period of time, with intermittent spikes. These are not organic streams.

Newsflash: Robots decide what is popular. You have to make them work to your advantage.

The object is to get the song noticed by algorithms as quickly as possible to get it to take off. REAL-WORLD EXAMPLE: Labels use our 20 million repost campaigns and do 5k/8k/12k streams per day, stepped up over 3 weeks. The first week after launch may have: 35k streams + organics / 500 reposts + 2nd gen organic reposts / 500 likes + algos and 2nd gen organic likes. This gives a new track a stat ratio that is healthy and the computers start adding it to channels/playlists in the first week. As the organic exposure grows, all of the numbers start to increase exponentially. We call that putting a single “on blast.” This all assumes that the song has hit potential. But that is a whole other story.